Design – Roadside Bench

“Your time starts now!”

Just 90 minutes.

Within this time, I need to visualize a good design, make isometric, plan and elevation drawings, dimension all the parts and give two cross section views.

The Test
I was attending the Entrance Test for a Product Design Course (M.Des.) at Indian Institute of Technology, Bombay (IITB). The question given to all the aspirants was to design a roadside bench for elderly people to rest in between long walks. The design should be attractive, should withstand all weathers and should be stackable for easy transportation.

A lot of images flew in my mind. I tried to remember whether there are any furniture designs that captured my attention before. Any design process, when bound by a time frame, results in a shabby product. But entrance tests need to be bound by time.

The Design
After fifteen – twenty rough sketches and 50 minutes, I managed to come up with a design.

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Teaser Campaign – Puzzles

“Wow! Looks good!” With this thought, I tossed the paper box into my bag.

I was waiting in the hospital to see an ENT doctor for an hour. Absent minded, I picked up a three fold promotional leaflet of a Cell phone company. I started playing with it by folding and re-folding the ends. After some 30 minutes, I got a neat box in my hand. I tossed the paper box into my bag and soon I forgot about it.

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Design – Logo for 50 Million

I don’t know how many zeroes are there in ‘50 million.’ That much dollars is huge money and I will never get a chance to own such a magnificent number in my whole life.

A technology group in a large IT (Information Technology) firm recently crossed 50 million dollars in business. This group works in Telecom Domain. To mark the occasion, they are planning a celebration and needs a logo to be printed on gift articles and posters. The brief was that the logo should capture the essence of the celebration to mark this milestone. This logo design was an open contest and I was fortunate enough to send two designs to them.

There should be a ‘50,’ there should be a ‘Million’ and there should be a ‘$.’ This was the thought in my mind. After a dozen attempts, I came up with a line drawing.

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Design – Wedding Invitation

“I like this green one. I will take it.”
“Good. I am happy to hear that.”

You may also want to check this blog entry: ‘10 Free Designs – Wedding Invitation Templates‘

The Work
My friend is getting married next month. After inviting all of us in person, he is planning to send an e-mail three days prior to the event as a reminder. His requirement was simple. He needs a stylish invitation in JPG format to use in the ‘reminder’ e-mail. I agreed to do this for him.

After a couple of days, he gave me more specifications. He sent me a small poem to appear on the invitation. He wanted clutter free and no frill fonts to facilitate easy reading.

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