Design — Poster: Election 2009

Pawns in the game

yes_no
Results of general elections in India are announced a few days back. This time, many of the candidates used the latest technologies like blogs, twitter, Orkut groups, Flash banner ads in websites, SMS campaigning… Also we saw a lot of public service ads urging citizens to use their fundamental right to vote.

In my college, this year’s Students’ Council Elections were held on 16-May-2009. I got the opportunity to design a series of posters to inform students about the election. Time frame for executing the work was very short.


Design Thoughts
Three posters are planned: One, a general poster about the election and important dates; second, a poster about Soap Box event of the candidates and third; a ‘Vote Now’ poster.

I didn’t want to depict a ballot box, people or other often repeated images for the work. A few months ago, I have used an image – ‘Leader’ taken by Sanja Gjenero from Zagreb, Croatia. Sanja has other images too in the same series. I selected three images – ‘Parliament,’ ‘Public Speaking’ and ‘Yes/No.’ Thus the ‘Let us…’ series happened.

vote1-anaska_low_resvote2-anaska_low_resvote3-anaska_low_res

And then…
The posters stood out in the notice boards owing to the bright and the riot of colors in a white background. The contrast of the posters was very high compared to the other posters and this became the differentiator. I am not claiming that the students’ turnout on the voting day is only because of the posters.

From the feedback, I got the impression that I goofed up in the body copy. All the dates were very confusing to the people. I think a small formatting may have done the trick. See what I mean:

antzfx_compare
Thanks a lot for all your feedback. Thank you Sanja, for the great images. You saved the day! More information on the students’ council elections are available at ‘Voices’ website.

Software: Photoshop
Design Date: 12-May-2009

Published by

antzFx

is a designer who preaches for hours on design. In addition to writing posts in this blog, he writes at kiKKidu.com and at Twitter as @antzFx.

2 thoughts on “Design — Poster: Election 2009”

  1. Anas, you are no longer studying in a college. The preferable term is Institute. University will not be way off the mark.

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