‘CPDM Illustrated’ is a news letter that was started to showcase the creative work of Master in Design (M.Des.) students of my class. The first issue came out in February 2009. I got the opportunity to design the second issue that came out in November 2009. This post is about the design process of ‘CPDM Illustrated: Issue +2.’
The three generations
It is decided to devote pages for three batches of M.Des. Students with contact information.
- 2007-2009 Batch who are no longer in the institute and have started their career in various organizations. The farewell group photo of this batch is included.
- 2008-2010 Batch (Final year students) has done summer internship in different reputed companies. Their internship work is featured in the news letter.
- 2009-2011 Batch (First Year Students): Since they are the newcomers, I asked them to e-mail me any work they have done in the past. So I got a lot of good works like photographs, drawings, paintings, collages…
I started the layout pixel by pixel and word by word. In the cover, I wanted to showcase the idea of ‘pixel’ as a basic building block. This led me to choose a photograph of a yellow flowered tree in our campus (Photo: Urvesh Bharambe). The image was rotated 90 degrees clockwise and the ‘stained glass’ filter is applied. Two versions are made by using white and black as the cell wall colour. I finally chose the black cell wall color.
The font of ‘CPDM Illustrated’ was retained from the first issue of the news letter (Designer: Arunkumar Francis). CPDM logo was dropped from the design and a round post-it sticker is used to denote ‘Issue +2.’ A transparent ‘Seal King’ like band was added to make the newsletter look unopened.
A clear heading and subheading are present on almost all the pages. Images are surrounded by a halftone patterned frame in grey and light yellow. The contents of the pages have 5 degrees of tilt. This tilt and the presence of ample white space in a page favour marginalia. As footer, a small band of single layered cells of the stained glass pattern is placed. Full page photographs are used to separate the three sections.
Software: InDesign, Photoshop
Design Date: 11-Nov-2009