‘Gubbi’ in Kannada language means ‘House Sparrow.’ Incidentally it is also the name of a place in Karnataka, India. One of my friends contacted me for designing a logo for ‘Gubbi Labs’ – a private research enterprise that works on a host of domains ranging from sustainable ecosystems to livable cities.
The design brief was simple: The logo should look like a house sparrow.
I gave three options for the logo.
The logo given above is an artistic monogram that directly shows an association with knowledge. The logotype is cursive (running writing/joint writing) and looks as if written by hand. This logo is a direct communication of the themes ‘rare knowledge’ and ‘human touch.’
A silhouette of sparrow is used as the logo. The name ‘Gubbi’ appears on the body. The dot of the alphabet ‘i’ is placed such that it also represents the eye of the bird. This logo clearly says that Gubbi = Common house sparrow.
The sparrow is made of three overlapping pieces of brown cellophane sheets. An egg shape can be seen on its body formed by the overlap. This ‘egg’ represents an idea that is going to hatch. The font for ‘Gubbi Labs’ is free flowing without any sharp corners. It appears that the bird is perched on the alphabets ‘bb’ of ‘Gubbi.’ This logo directly communicates the central themes of ‘genesis’ of an idea and ‘futuristic’ solutions.
We can clearly identify a pelican from its silhouette. But a sparrow does not have a unique shape that clearly tells that it is a sparrow. A silhouette of a sparrow just communicates that it is a bird.
Photo courtesy: Sudhira
So the client asked me to put a one to one mapping of the colors of a sparrow to the logo.
Software: Photoshop, Illustrator
Design Date: 01-Feb-2010