The first image that comes to my mind when I hear ‘click’ is that of a cursor or a mouse.
But ‘Click’ can also be the sound of somebody taking a photo. If you are using a film camera, the sound comes when the film is exposed by the shutter and the next frame is advanced. In an SLR camera, the sound is generated when the mirror inside the camera rotates to direct the light on to the sensor or film. In a digital camera, the sound is generated electronically to give the ‘feel’ of taking a picture. There is usually a provision to turn OFF the sound.
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I have an OLYMPUS digital camera where the zoom function is integrated into the photo taking button. In the Nikon D90 of FULLfx, instead of zoom, the ON/OFF is integrated to the button. This control became the center of my thoughts.
Century Gothic is a very ‘rotund font’ and I integrated the ‘C’ of ‘Clickography’ into the logo that represents the photo taking button.
Most of the “normal” people had difficulty in identifying the ‘photo angle’ of the logo. But the ‘client’ accepted it as all the photography enthusiasts identified it and made the connection.
Logo Design Date: 15-Feb-2011
The logo, when watermarked on a photo, can also look like the ‘Copyright’ logo.
One of my ‘uninitiated’ friends told me that my logo looks like the top view or plan view of a broken tea cup on a saucer!
Another friend told me that the logo looks like ‘Central’ logo. Following is the logo designed by Idiom Bangalore for Future Group’s Central Department Store. You can read the story behind Central’s logo here.