Design — Logo for Science & Technology Run
The new edition of Science and Technology Run or SnT Run is happening in IISc Bangalore campus on 6th March, 2011. This story is about the design of SnT Run logo that was introduced since last year.

The new edition of Science and Technology Run or SnT Run is happening in IISc Bangalore campus on 6th March, 2011. This story is about the design of SnT Run logo that was introduced since last year.

The shoelace was great. So. this year the expectations are higher. Can I pull it off?

On 11-Apr-2010, IISc Alumni Cell is organising ‘Science & Technology Run’ or better known as ‘SnT Run.’ I got a chance to do the branding work. I have handled the branding of SnT Run of 2008. People liked the banners and posters very much: especially the ‘shoelace’ one. Read the full story here.
So here I am, trying to outrun myself.
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One lazy afternoon in November. I was chatting with my friends Pavan and Pankaj. We were discussing about cute product designs featured in a website and were admiring the designers. Suddenly, we had a spark: “Can we organize a design competition for such products in our college department (CPDM, IISc Bangalore) among the students?”

Thus ‘dpe’ was born. ‘dpe’ means ‘Design | Participate | Excel.’ I made plans for a teaser kind of series ads to generate interest among the students.
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Whenever I see an interesting advertisement or related information in web, I usually share it with some of my friends who have similar interests through e-mail or tweet. One day in June – 2009, I happened to visit the forum of DesiCreative.com.

I said to myself: “Here are some people who are genuinely interested about ads.” Then I started posting some articles in this forum. This blog post is entirely dedicated to nine posts authored by me in DesiCreative.com Forum in the year 2009. These nine posts discuss art, advertisements, animation film…
Enjoy!
“A good, vibrant coloured football action photograph (like a bicycle kick or a slide-in tackle or netting-in the ball or a fight for the ball in the air) to your liking.”
This was one of the requirements I received from my friend describing the image to be put on a poster announcing the registration for a Soccer League.

As always, I designed three posters.
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“Raise your voice…”

‘Voices’ is a student magazine in my college with the slogan ‘Raise your voice, let yourself be heard!’ I got a chance to design posters that ask students to be a part of the magazine.
One of my earlier attempts of poster design for this same magazine can be found here.
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This is my attempt on a guerrilla ad campaign for a social cause — “Save Trees.”
Recruitment? In these troubled times? Well, don’t jump to draft an e-mail. I am talking about the making of recruitment press ads about two years ago.
The Premise
In 2007, the technology company, where I worked, was thinking about conducting a walk-in interview to attract new talent to fill in some positions. Handouts were to be printed and a newspaper advertisement must be given. I was approached to do the design. A couple of samples were given to me. I started my work.