Two twelve-year-old basketball fans. A basketball star. An out-of-form New York based NBA team. The boys started an extra-ordinary campaign to convince the star to play for the team. They got the help of two family friends who are into marketing. The result: ‘LeBron Buttons.’
Read such interesting stories in my tweets of June…
Continue reading My tweets in June, 2010
How hard can it be to make a car advertisement of 30 seconds?
James May and Jeremy Clarkson are presenters of the popular BBC show ‘Top Gear.’ In season 13, episode 7, they try to make a TV Commercial (TVC) for the new car VW Scirocco TDi. They go through everything: understanding the brief, brainstorming, initial attempts, review of the films, rejection, another brainstorming, review of films, again rejection… It is fun to watch the creative process behind a TVC. Hilarious!
The best finding of this month is “Pencil versus Camera” by Ben Heine.
The real idea came by coincidence while I was watching television and writing a letter at the same time a few weeks ago. Reading my letter before putting it in the envelope, I saw in transparency the television behind the paper. I then realize it would be great to make something similar in a single image showing 2 different actions.
Read my other findings too…
Continue reading My tweets in April, 2010
Whenever I find a relevant and interesting design related links, I tweet them so that I can refer to them later. Recently when I had to look for a particular tweet that I’m sure I did, I spent some time in doing a search in Twitter. I didn’t get any satisfactory results, so I went to my Twitter page and pressed the ‘more’ button many times and finally I fished out the link.
To make matters easy, I am going to archive my tweets at the end of every month in this blog. I will be grouping them under headings for easy retrieval.