We have designed a logo for Namma Cycle, a Bangalore University Bike Sharing Experiment.
This is essentially a doodle — a single stroke logo — that conveys the idea of a man pedaling a bicycle. I would like to share with you the design process that went behind this logo.
One morning, I was traveling in a Bangalore bus. The bus stopped near an intersection and was waiting for the green traffic signal. When I looked out, this is what I saw.
The typographical error as well as somebody’s attempt of correcting it made it interesting. As I was observing, a man came and parked a bicycle full of junk cartons, in front of this ‘PRIVTE NO PARKING’ sign.
Continue reading Photography — The Beauty of Public Signage