Anybody can take a great looking photo of a great looking face. But only an experienced photographer can identify the best features of a face and use it to make the subject look better.
While I was experimenting with my face, taking mug shots of mine, I noticed that I have a face-angle in which I looked at my most flattering (which isn’t much, but still ). But I quickly realized that this should be applicable to any face.
There is a “sweet” angle for all us. Photogenic wise, I mean !