As a UX designer, I have been told umpteen times by clients or stakeholders to add some ‘Wow! factors’ in the design. There is nothing wrong in this request. But if you ask them to define this ‘Wow! factors,’ probably you will get some fumbling or vague answers. Or, they will mention the name of a recent eye candy app followed by the question, “Why don’t you design our app like that?”
If you identify with my situation, let us try to decode the ‘Wow! Factors’ and publish the results for the greater good of all app designers!
Wow [wou] (noun):
Excitement, interest, great pleasure, or the like