Design — Toothpick holder: 'dpe' Contest 2
I won third prize for this design that can be placed on the dining tables.
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I won third prize for this design that can be placed on the dining tables.
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One lazy afternoon in November. I was chatting with my friends Pavan and Pankaj. We were discussing about cute product designs featured in a website and were admiring the designers. Suddenly, we had a spark: “Can we organize a design competition for such products in our college department (CPDM, IISc Bangalore) among the students?”

Thus ‘dpe’ was born. ‘dpe’ means ‘Design | Participate | Excel.’ I made plans for a teaser kind of series ads to generate interest among the students.
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I am in love…
The department where I study design in Indian Institute of Science, Bangalore is CPDM – Centre for Product Design and Manufacturing. To brand this relatively unknown department, my friend Pankaj initiated a T-shirt design competition in March, 2009. Almost all the students in my batch took part in this. The best design is selected by voting among ourselves. One of my six designs – ‘I am in love…’ — won the maximum votes and subsequently 30 T-shirts were printed and distributed on the 1st of October.

The alphabet ‘M’ in the department name ‘CPDM’ is modified to resemble a heart or love symbol. Using appropriate color coding, the message can be read in two ways. It can be either ‘I am in CPDM’ or ‘I am in love with design.’
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Have you ever designed anything for designers? Recently I got a chance to design a placement brochure for our batch of Product Design Students of CPDM, Indian Institute of Science, Bangalore.
Click here to download the CPDM Placement Brochure 2010 (PDF, 426KB) »
The task was challenging, as design is highly subjective. Everybody had ideas on how the brochure should look like and selling my idea to them was difficult. It was a great learning experience because some observations made by my design friends helped me to see areas that I overlooked.
Here are the design decisions I made while designing this brochure.
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“A good, vibrant coloured football action photograph (like a bicycle kick or a slide-in tackle or netting-in the ball or a fight for the ball in the air) to your liking.”
This was one of the requirements I received from my friend describing the image to be put on a poster announcing the registration for a Soccer League.

As always, I designed three posters.
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“Raise your voice…”

‘Voices’ is a student magazine in my college with the slogan ‘Raise your voice, let yourself be heard!’ I got a chance to design posters that ask students to be a part of the magazine.
One of my earlier attempts of poster design for this same magazine can be found here.
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Mosquito liquidators and heater machines have strong presence in the mosquito repellent market. Following is my attempt to design an in-store display for the liquidators and machines.
Bottle Cutout

Recently, I did some concepts for a vertical display counter for spects and sunglasses.