‘Gubbi’ in Kannada language means ‘House Sparrow.’ Incidentally it is also the name of a place in Karnataka, India. One of my friends contacted me for designing a logo for ‘Gubbi Labs’ – a private research enterprise that works on a host of domains ranging from sustainable ecosystems to livable cities.
Design Brief
The design brief was simple: The logo should look like a house sparrow.
“Why you design guys don’t have a logo?”
“…”
The Necessity
After hearing this question for the ‘n’th time, we finally decided to design a logo for the unavoidable ‘shameless self promotion.’
Frankly, it is not easy. The beauty of a design is very subjective. When you work with a client, the thrill lies in figuring out a design that appeals to him. The challenge is to satisfy the client with the least iteration of the design.
Have you ever lost your way?
I don’t know about you, but I am generally fortunate in ‘losing my way.’ And, I am always hesitant to ask for directions. I circle the same place many times, trying out one exit option at a time and lose half an hour in the process.
Are you able to spot the ‘eight?’
They all started as doodles on the last page of my notebook. It was an afternoon, I had a heavy meal, I was attending a lecture and I felt sleepy. To scare away the sleep, I started drawing the logo ideas concentrating on ‘8.’
Now, a happy news
Barcamp Bangalore 8 (also known as ‘BCB8’) is happening on 7th and 8th of March 2009. As usual, they organised a logo competition. After 25 days of online voting, I am fortunate to get 27 votes from netizens and emerged as the winner.
This ‘Mobius’ logo (Ver.2.1) is selected as the official logo of BCB8. What follows now is a detailed description about its evolution.