Design – Recruitment Ads

Recruitment? In these troubled times? Well, don’t jump to draft an e-mail. I am talking about the making of recruitment press ads about two years ago.

The Premise
In 2007, the technology company, where I worked, was thinking about conducting a walk-in interview to attract new talent to fill in some positions. Handouts were to be printed and a newspaper advertisement must be given. I was approached to do the design. A couple of samples were given to me. I started my work.

Read more

Design – Logo for 50 Million

I don’t know how many zeroes are there in ‘50 million.’ That much dollars is huge money and I will never get a chance to own such a magnificent number in my whole life.

A technology group in a large IT (Information Technology) firm recently crossed 50 million dollars in business. This group works in Telecom Domain. To mark the occasion, they are planning a celebration and needs a logo to be printed on gift articles and posters. The brief was that the logo should capture the essence of the celebration to mark this milestone. This logo design was an open contest and I was fortunate enough to send two designs to them.

There should be a ‘50,’ there should be a ‘Million’ and there should be a ‘$.’ This was the thought in my mind. After a dozen attempts, I came up with a line drawing.

Read more